RankingsFactor
Content Optimization

Keyword Density & Lexical Diversity Analyzer

Inspect single-word frequencies, 2-word bigrams, and 3-word trigrams across plain text or pasted HTML markup. Features positional prominence checks, stop-word filters, and Type-Token Ratio lexical diversity.

Quick Samples:

Descriptive Diagnostic Notice: Keyword density is a descriptive text statistic, not a search engine ranking factor. Modern search systems evaluate entity comprehension, topical completeness, and user intent rather than word frequency quotas. Use these tables to verify topic focus and spot unintended repetition.

Total Words (Informational)

108

Unique Vocabulary

88

Lexical Diversity (TTR)

0.81

Type-Token Ratio
Est. Reading Time

0.5 min

Target Keyword Focus: "search engine optimization"1 occurrences (0.9%)
Present in opening 100 words (strong topic introduction)

Balanced distribution: The keyword appears naturally without disproportionate concentration.

Top Single Words (1-Gram)

search
4x3.7%
seo
3x2.8%
like
2x1.9%
content
2x1.9%
experience
2x1.9%
keyword
2x1.9%
engine
1x0.9%
optimization
1x0.9%
process
1x0.9%
improving
1x0.9%

Top 2-Word Phrases (Bigrams)

search engine
1x0.9%
engine optimization
1x0.9%
optimization seo
1x0.9%
seo is
1x0.9%
the process
1x0.9%
process of
1x0.9%
of improving
1x0.9%
improving your
1x0.9%

Top 3-Word Phrases (Trigrams)

search engine optimization
1x0.9%
engine optimization seo
1x0.9%
optimization seo is
1x0.9%
seo is the
1x0.9%
is the process
1x0.9%
the process of
1x0.9%

What is Keyword Density in Modern Search Optimization?

Keyword density measures the percentage frequency with which a target term appears relative to the total word count of a webpage: Density = (Keyword Occurrences / Total Words) × 100. In early search engines, keyword density was directly correlated with rankings. Today, Google utilizes advanced transformer models (BERT, MUM) and entity analysis to comprehend topical context, making arbitrary density targets obsolete.

Why Multi-Word Phrases (N-Grams) Reveal Content Quality

Single Words (Unigrams)

Highlights broad thematic vocabulary. High unigram variety signals rich, informative prose rather than thin or boilerplate text.

Two-Word Phrases (Bigrams)

Represents direct product or topic names (e.g., "email marketing", "running shoes") matching user search behavior.

Three-Word Phrases (Trigrams)

Captures conversational questions and long-tail query formulations (e.g., "best budget laptop", "how to crawl").

Common Keyword Density Mistakes to Avoid

  • ×Keyword Stuffing: Forcing exact-match keywords into every heading or paragraph leads to algorithmic penalties under Google's Helpful Content System.
  • ×Ignoring Natural Synonyms: Repeating the exact term rather than using latent semantic terms (LSI) limits the search queries your content can match.
  • ×Over-Optimizing Anchor Text: Repeating the same high-density keyword in internal links creates unnatural linking patterns.

Frequently Asked Questions

Technical specifications, limitations, and SEO recommendations.

There is no single 'ideal' percentage. Most authoritative SEO content naturally maintains a primary keyword density between 1% and 2.5%. Modern search engines prioritize topical comprehensiveness and natural phrasing over hitting arbitrary density targets.

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